UX Strategist  ·  Hyderabad  ·  Open to opportunities

Ten years making
complex enterprise
software easier to use
— and harder to ignore.

I lead UX for platforms where the stakes are high: audit portals, payroll systems, B2B SaaS on Salesforce. My work starts with the real problem and ships measurable outcomes — not just screens.

View case studies About me
Amit Kumar Shaw — UX Strategist
UX Strategist 10 years · Enterprise · B2B SaaS
45%
BUX uplift
EY Audit Portal
40%
Reduction in
user friction
10 wks
Concept to production
ADP Tax Flow
30%
Faster stakeholder
buy-in

Selected work

3 case studies · 2019 – 2026
EY Audit Client Portal redesign
Enterprise UX · EY

Audit Client Portal — Customer Experience Redesign

A legacy portal was eroding trust between auditors and their clients. Neither side had visibility into the audit process — the brief was to fix navigation and a broken issue tracker. The actual problem ran much deeper.

Role Lead UX Strategist — discovery, research, prototyping, delivery
Methods User interviews, usability testing, rapid prototype iteration, design system
Stack Figma · Salesforce · SLDS · Maze
+45% BUX score · +50% usability
View case study →
Audit UX · EY

Audit Issue Tracker Redesign

Auditors were tracking hundreds of live issues through a cumbersome legacy table. Status was invisible, priority was guesswork, and coordination between teams was failing.

Risk radar · Advanced analytics View →
Design System · Data Viz

Power BI Design System

Inconsistent data visualisation across enterprise dashboards was creating confusion at executive level. Charts told different stories about the same data depending on who built them.

20% reduction in design debt View →

How I work

01

First principles over templates

I ask why before I ask how. Every design decision starts from the real problem — not a pattern library or a previous project. Constraints are inputs, not excuses.

02

Research before pixels

Discovery through user interviews, usability testing, and stakeholder mapping before Figma is opened. The brief is rarely the real brief — I find that out early.

03

Ship with engineers, not at them

Front-end literacy in HTML, CSS, and JavaScript means I can have an honest conversation about what a design will actually cost to build — and design accordingly.

04

AI as accelerant, not author

I use AI tools to move faster through ideation cycles, research synthesis, and early validation. The judgement — what to build and why — stays with the team.

Amit Kumar Shaw
UX Strategy Salesforce · SLDS Figma B2B SaaS Design Systems WCAG 2.1 Agile · Lean UX AI-Assisted Design HTML · CSS · JS
About

I am Amit Kumar Shaw — UX Strategist based in Hyderabad.

I spent ten years inside the complexity that makes enterprise software hard: audit workflows at EY, payroll systems at ADP, B2B platforms built on Salesforce. My job has always been to find the real problem — which is rarely the stated one — and design a path through it that earns trust from users and stakeholders in equal measure.

Before working inside large organisations, I co-founded three ventures: a paperwork-automation SaaS, an EdTech platform built to equip engineering students with career-ready skills, and a UX agency. Owning product, design, and early commercial decisions simultaneously taught me to prioritise without sentimentality and communicate with people who do not share my design vocabulary.

I hold a B.Sc. in Multimedia and Animation, am certified in UX Strategy through Nielsen Norman Group, and hold additional certifications in AI for Designers and AR UX Design through the Interaction Design Foundation.

Career

Oct 2025
Present
Technical Manager — UX
ESoft Labs · Client: ADP
Sep 2019
Jun 2025
Supervising Associate 2 — Enterprise Architecture
Ernst & Young
2017
2019
Founder · UX Lead
PapWork · Talent Infosys · WOP.Company
2015
2017
UX Designer
Gaian Solutions — GAIA TV
2013
2015
Software Engineer · Visual Designer
HCL Technologies · Magna Infotech
"

Amit has demonstrated his ability to uncover the unquoted contextual aspects of the business by challenging the status quo, evaluate the emotional aspects of the design, and build products that are aligned with human behaviour. Amit knows how to boost product adoption with his heuristic designs.

Bharath Machavarapu  ·  Strategic Product Leader, Accenture

Let's work together

I do my best work on products where design decisions have visible business consequences — platforms used daily by people who cannot afford them to be confusing. If that describes what you are building, get in touch.

Open to senior UX and design leadership roles in enterprise, B2B SaaS, and fintech. Available for remote and hybrid engagements.

Email amit.uxdoffice@gmail.com Phone +91 70329 25106 LinkedIn amit-shaw-design-thinker Behance behance.net/amit-shaw